Calculate return on investment for a marketing campaign or software purchase. Enter what you spent and what you gained. ROI is calculated instantly.
Return on Investment for a marketing campaign measures how much revenue or value was generated relative to what was spent on the campaign. A positive ROI means the campaign generated more than it cost. A negative ROI means it cost more than it produced. For small businesses where every marketing dollar needs to justify itself, calculating ROI after every significant campaign is the habit that separates businesses that grow their marketing investment strategically from those that spend without knowing what is working.
A common benchmark is a 5:1 ROI -- generating $5 for every $1 spent -- as a threshold for a strong marketing campaign. Anything above 10:1 is considered exceptional. Below 2:1 often means the campaign is not generating enough margin to justify its cost once overhead is factored in. Software ROI is calculated differently: the gain is typically a combination of time saved, errors prevented, and revenue enabled rather than direct revenue, so the measurement requires a clear estimate of the value of those outcomes before you invest.
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