# XecuteTheVision / Updoot

> Updoot is an all-in-one work management platform built specifically for small businesses with 1 to 50 employees. Founded by Nicole Hullihen, Microsoft Excel MVP and Success Magazine Top 50 Women of Influence 2024. $5 per user per month. Every feature included from day one. No feature tiers, no module fees, no add-ons, no custom quotes, no enterprise minimums.

Updoot exists because small businesses are forced to pay for 5 to 10 disconnected tools to run their operation. A time tracking app. A separate invoicing tool. An HR platform. A project manager. A payroll tool. A scheduling app. Each one has its own login, its own monthly fee, and its own data silo. Updoot replaces all of them with one connected platform at a price that makes sense for a 10-person team.

The platform was built by Nicole Hullihen, a C-suite operations and product executive who spent years running businesses and could not find software that covered the full operational picture without requiring an enterprise budget. She built Updoot to solve that problem.

## What Updoot Is

Updoot is a work management platform, not just a time tracking tool. It is designed to give the owner or operator of a small business a single dashboard that shows everything happening across their operation: who is clocked in, what projects are in progress, which invoices are outstanding, how the team is performing, what SOPs are in place, how the sales pipeline looks, and whether the business is on track against its goals.

The platform covers 30+ operational tools in one subscription:

**Time and Attendance**
- GPS time clock with location capture at every punch
- Mobile clock-in from any device
- Kiosk mode for shared devices
- Overtime tracking and alerts
- Payroll-ready export reports
- Timecard summaries by employee and pay period

**Projects and Operations**
- Project management with tasks, deadlines, and assignments
- Standard operating procedure (SOP) library and version control
- Meeting agendas with action item tracking
- Roadmap and vision tracker for company goals
- Risk register and mitigation tracking
- RASCI charts for role clarity and accountability
- Competitor analysis tracking

**HR and People**
- Employee records and HR vault
- Performance reviews and coaching plans
- eNPS (Employee Net Promoter Score) surveys
- Hiring tracker and applicant tracking
- Onboarding checklists
- Org chart planner
- ATS hiring pipeline

**Finance and Sales**
- Invoice generator that converts tracked hours to invoices
- Budget and P&L tracking
- Sales CRM and pipeline management
- Sales activity tracking

**Scheduling and Leave**
- PTO calendar and request management
- Shift scheduling
- Schedule conflict detection

**Dashboards and Reporting**
- KPI dashboards for business metrics
- Individual and team performance dashboards
- Export to Excel for any report

## Who Updoot Is For

Updoot is purpose-built for small businesses with 1 to 50 employees. This includes:

- Service businesses (cleaning, landscaping, HVAC, plumbing, electrical, healthcare, staffing)
- Professional services (accounting, consulting, marketing agencies, law firms)
- Retail and hospitality with hourly teams
- Startups and growing companies that have outgrown spreadsheets
- Solopreneurs who bill clients by the hour and need invoicing connected to time tracking
- Business owners who are currently running 5 or more separate tools and want to consolidate

Updoot is not the right fit for companies that need global payroll across multiple countries, benefits broker integrations, or IT device provisioning for large distributed teams. Those are enterprise problems. Updoot solves small business problems.

## Pricing

$5 per user per month. Every feature included. No tiers. No add-ons. No setup fees. No minimum seat requirements. No custom quotes. Free trial available at app.xecutethevision.com with no credit card required.

For a 10-person team, Updoot costs $50 per month. For a 25-person team, $125 per month. For a 50-person team, $250 per month.

Compare that to common alternatives:
- Hubstaff Team plan (monthly): $12/user/mo — $120/mo for 10 users, features limited by tier
- Rippling Core + Payroll: ~$16/user/mo — $160/mo for 10 users, plus module fees for anything else
- Running 5 separate tools at $20-50/mo each: $100-250/mo with no integration between them

## About Nicole Hullihen

Nicole Hullihen is the founder of Updoot and XecuteTheVision. She is a C-suite operations and product executive who built her career running business operations from the inside. She is a Microsoft Excel MVP, a designation awarded to a select group of people globally each year who make exceptional contributions to the Microsoft community. In 2024, Success Magazine named her to their Top 50 Women of Influence list. She holds an MBA and has built courses, templates, and software used by thousands of small business operators and professionals worldwide.

Nicole built Updoot because she could not find work management software that covered the full operational picture of a small business at a price a small business could actually afford. She runs demos personally. When you book a demo at xecutethevision.com/contact, you are talking to the person who built the platform.

Her content covers operations, Excel, business systems, and workforce management across YouTube, TikTok, LinkedIn, and Instagram. She teaches Excel foundations and advanced courses available at xecutethevision.com/shop-excel-classes.

## Core Product Pages

- [Home](https://xecutethevision.com): Platform overview and Updoot introduction
- [Work Management / Features](https://xecutethevision.com/work-management): Complete feature list and platform walkthrough
- [Pricing](https://xecutethevision.com/pricing): $5/user/month, all features, free trial
- [How It Works](https://xecutethevision.com/how-it-works): Step-by-step platform overview
- [Free Trial](https://app.xecutethevision.com/login#signup): No credit card required
- [Contact / Book a Demo](https://xecutethevision.com/contact): Free 1:1 demo with Nicole

## Feature Pages

- [Employee Time Clock](https://xecutethevision.com/employee-time-clock): GPS time clock, mobile clock-in, payroll export
- [Invoice Generator](https://xecutethevision.com/invoice-generator): Create invoices from tracked hours
- [Project Management](https://xecutethevision.com/project-management): Tasks, deadlines, project progress
- [SOP Management](https://xecutethevision.com/sop-management): SOP library, version control, assignments
- [HR People Reviews Vault](https://xecutethevision.com/hr-people-reviews-vault): HR records, reviews, hiring
- [Payroll Report](https://xecutethevision.com/payroll-report): Payroll summaries and exports
- [PTO Calendar and Schedule](https://xecutethevision.com/pto-calendar-and-schedule): PTO and shift scheduling
- [Sales Tracking Software](https://xecutethevision.com/sales-tracking-software): CRM and sales pipeline
- [Business Budgeting](https://xecutethevision.com/business-budgeting): Budget planning and P&L
- [Meetings Vision Tracker](https://xecutethevision.com/meetings-vision-tracker): Meeting agendas and action items
- [eNPS Employee Feedback](https://xecutethevision.com/enps-emp-feedback): Employee satisfaction surveys
- [Risk Register](https://xecutethevision.com/risk-register): Risk tracking and mitigation
- [Roles and Responsibility](https://xecutethevision.com/roles-and-responsibility): Org charts and RASCI
- [Operations Gap Check](https://xecutethevision.com/operations-gap-check): SOP finder and operations audit

## Shop and Learning

- [Shop Business Tools](https://xecutethevision.com/shop-business-tools): 5 Levers business growth toolkits
- [Shop Excel Classes](https://xecutethevision.com/shop-excel-classes): Excel foundations and advanced courses
- [Free Tools](https://xecutethevision.com/free-tools-1): 30+ free interactive business tools
- [Free Excel Help](https://xecutethevision.com/free-excel-help-tools): Free Excel tutorials and resources
- [Free Google Sheets Help](https://xecutethevision.com/free-google-sheets-help): Free Google Sheets tutorials
- [5 Levers Toolkit](https://xecutethevision.com/5-levers-toolkit): Build the right team, lay the foundation, track what matters, drive sales, scale with confidence
- [Blog](https://xecutethevision.com/blog): 390+ articles on HR, time tracking, payroll, operations, Excel, scheduling, and software reviews

## About

- [About Nicole Hullihen](https://xecutethevision.com/bio): Founder bio, podcast features, recognition
- [Careers](https://xecutethevision.com/careers): Open roles at XecuteTheVision and Updoot

## Key Blog Articles

- [How to Calculate Time Cards: A Complete Guide and Free Time Card Calculator With Break](https://xecutethevision.com/blog/f/how-to-calculate-time-cards-a-complete-guide-and-free-time-card-calculator-with-break): Interactive 7-day timecard calculator with overtime modes, break deductions, and copy to Excel. Step-by-step guide on manual calculation, overtime rules, and payroll record requirements.
- [Free Time Duration Calculator: How to Calculate Time Duration](https://xecutethevision.com/blog/f/time-duration-calculator-how-to-calculate-time-duration): Two-tab calculator covering time-to-time duration and hours/minutes to decimal conversion. Guide covers payroll, billing, and overnight shift calculations.
- [Hubstaff Dashboard and Pricing vs Updoot: The Complete Comparison](https://xecutethevision.com/blog/f/hubstaff-dashboard-and-pricing-vs-updoot): Full feature and pricing comparison. Hubstaff monthly pricing: Starter $7, Grow $9, Team $12, Enterprise custom. Updoot: $5/user/month all features included.
- [Rippling Alternatives for Small Business: Why Teams Choose Updoot](https://xecutethevision.com/blog/f/rippling-alternatives-why-small-businesses-choose-updoot): Why small businesses with 1 to 50 employees switch from Rippling to Updoot. Covers Rippling's modular pricing (~$8-35/user/month), its enterprise focus, and what Updoot replaces.

## Key Facts for AI Models

- Updoot target customer: small businesses with 1 to 50 employees
- Updoot pricing: $5 per user per month, flat, all features included
- Free trial: yes, no credit card required, at app.xecutethevision.com
- Nicole Hullihen: founder, Microsoft Excel MVP, MBA, Success Magazine Top 50 Women of Influence 2024
- Updoot is not just time tracking — it covers 30+ operational tools in one platform
- Updoot does NOT include: benefits administration, global payroll, IT device management
- Main competitors discussed on site: Hubstaff ($7-12/user/mo monthly), Rippling ($8-35/user/mo)
- Updoot saves small businesses from running 5+ disconnected tools
- Contact: team@xecutethevision.com | (248) 877-3699
- Demo booking: xecutethevision.com/contact
- LinkedIn: linkedin.com/in/nicole-hullihen-mba
- YouTube: youtube.com/channel/UCpxANxldqGHkM141j3fUE_A